Cupid Begins To Share the Message of Vihti Love on Valentine's Day

14.2.2023
|In the news
|By Anne Virtanen

The new marketing campaign of the municipality of Vihti is searching for true love, allowing you to calculate your Vihti Love percentage.

The municipality of Vihti is launching its new campaign on Valentine's Day, February 14, with the aim of finding true Vihti Love and calculating Vihti Love percentages. The campaign includes three Vihti Love Ambassadors episodes released one week apart on YouTube and other social media channels. Each video is hosted by Vihti Love Ambassador Amor, who aims to solve love troubles with a bold but kind approach, without forgetting humour.

Vihti Love Ambassador campaign talks about Vihti honestly, through rose-tinted glasses. The videos create bold new connections in Vihti for local residents, tourists travelling to the region, and people who are considering a move there.

- With the campaign, we want to show what a lovely place Vihti is to people who have not yet opened their hearts to the region. We also want to remind local residents of the fact that Vihti is worthy of our love each and every day, says Petra Ståhl, Director of Business and Economic Development at the municipality of Vihti.

- The idea behind the campaign is based, through an extended and complex process, on the geographical shape of the municipality, which resembles a love heart. Therefore, it is clearly the true Capital of Love, Ståhl continues.

The Vihti Love Ambassador campaign will also be utilized elsewhere in the municipality's marketing, such as the Spring Fair, and seen more widely on the streets of the capital region.

A dedicated campaign page can be found on the VisitVihti.fi website. On the campaign's website, visitors can calculate their Vihti Love Percentage. The test is based on the limerence theory developed by American psychologist Dorothy Tennov in the 1970s, which is a scientific method for examining the state of being in love. Thus, the test allows you to find out if you and Vihti are a match made in heaven and take part in a raffle to win Vihti-themed prizes.

The videos have been created by Koju Film Company, which is the production company behind many recent successful video campaigns. Amor is depicted in the videos by actor Juha Uutela. The campaign website and love percentage calculator were designed by Creative Agency Dirty.

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Starting on Valentine's Day, Cupid spreads the message of love for Vihti

14.2.2023
|In the news
|By Anne Virtanen

Vihti municipality's new marketing campaign is looking for love with a real purpose and calculating the Vihti Love Percentage.

On Valentine's Day, 14 February, the municipality of Vihti will launch a new marketing campaign, aiming for real Vihti-love and calculating the Vihti-love percentage. The campaign will include three weekly Vihti-love ambassador episodes, which will be posted on YouTube and other social media channels. Each video will feature a Vihti-love ambassador, Cupid, who will solve "love problems" in a bold but gentle way, without forgetting humour.

The Vihti Ambassador of Love campaign tells the story of Vihti honestly, through rose-tinted glasses. The videos boldly create new connections in Vihti, both for Vihti residents and for those travelling to Vihti or thinking of moving here.

- With this marketing campaign, we want to tell those whose hearts are not yet set on Vihti how wonderful Vihti is. And to remind Vihti residents how Vihti is worthy of our daily love," says Petra Ståhl, Director of Vitality in Vihti Municipality.

- The marketing campaign has its roots in a rather long and circuitous trail of thought about the geographical shape of the municipality, which is almost heart-shaped. A true capital of love," Ståhl continues.

The Vihti Ambassador of Love campaign will also be seen in other marketing activities in Vihti Municipality during the spring, such as the Spring Fair and in the wider metropolitan area street scene.

The campaign has its own website at VisitVihti.fi. On the campaign page you can calculate your own Vihti approval rating. The test is based on Dorothy Tennov's 1970s limerence theory, which scientifically tests whether you are in love. The test will tell you whether you are a match made in heaven with Vihti, and you can also enter a draw for Vihti prizes.

The videos are produced by Koju Film Company, the production company behind many of the recent popular video campaigns. The Amorina videos feature actor Juha Uutela. The campaign website and the love percentage calculator were created by the advertising agency Dirty.

Happy Valentine's Day!

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